As a marketer, social media manager, and business owner, I’ve asked the same question over and over: When is the best time to post on social media? If you've ever wondered why some posts go viral while others get buried, you're not alone. Finding the perfect time to post can feel like trying to solve a puzzle with constantly shifting pieces. But after years of trial and error—along with a little help from data—I’ve discovered the key to posting at the right time is understanding your audience.