Instagram’s New “Edits” App: A Game Changer for Mobile Video Creators?
Instagram is stepping up its game with the announcement of “Edits”, a brand-new video editing app aimed at mobile video creators. According to Instagram Head Adam Mosseri, Edits is more than just a basic editor—it’s a full-fledged creative suite packed with advanced editing tools, AI-powered features, and seamless sharing options.
With pre-orders already available on the iOS App Store, Instagram is gearing up for an official launch in March 2025, with Android support to follow soon after. But what makes Edits stand out, and is it just a direct competitor to CapCut? Let’s break down everything we know so far.
Why Instagram is Releasing “Edits”
For years, Instagram creators have had to rely on third-party editing apps like CapCut, InShot, VN, and Adobe Premiere Rush to create engaging short-form content. While Instagram offers in-app Reels editing, it lacks the professional-grade features needed to compete with TikTok’s editing tools.
By launching Edits, Instagram is making a big bet on mobile video creators, offering a one-stop shop for filming, editing, and posting content—all within the Instagram ecosystem.
Adam Mosseri even addressed concerns about Instagram’s dependency on third-party editing apps, stating that Edits is not just another CapCut clone but a more comprehensive and integrated solution.
Key Features of the “Edits” App
Instagram is promising a robust editing suite designed for creators who want to take their content to the next level. Here’s what Edits brings to the table:
A Higher-Quality Camera
Improved video capture capabilities
More control over video resolution (up to 2K)
Advanced stabilization and lighting adjustments
Advanced Video Editing Tools
AI-powered captions, filters, and overlays
AI-generated background edits for instant scene swaps
Still image animation for turning photos into motion graphics
Precise timeline editing, allowing for more complex cuts
A Dedicated “Inspiration” Tab
Find trending video styles, effects, and templates
Get content ideas from top creators and industry trends
Collaboration & Sharing Features
Share drafts with friends or co-creators for feedback
Sync music and effects easily for group projects
Integrated with Instagram, with performance insights for shared videos
Powerful Analytics & Performance Insights
Track video engagement, reach, and watch time
Compare performance between Reels edited in Edits vs. those edited elsewhere
Who is “Edits” For?
Instagram is targeting mobile video creators, especially those who focus on short-form content for Reels and Stories. While apps like CapCut cater to TikTok influencers, Instagram’s Edits is designed for Instagram-first creators who want deeper integration with the platform.
According to Mosseri, Edits may have a smaller target audience than CapCut but will offer a more diverse range of creative tools that make it easier to create polished content without leaving Instagram.
Will “Edits” Change the Social Media Editing Game?
This move by Instagram is a direct challenge to TikTok’s CapCut, which has become the go-to app for high-quality short-form video editing. However, Instagram’s biggest advantage is seamless integration with Reels, making it easier than ever to create, edit, and post without switching between multiple apps.
If Instagram successfully delivers on its promises, Edits could become the go-to tool for mobile creators who want to streamline their workflow while still having access to professional-grade editing tools.
When is “Edits” Launching?
iOS Pre-Order Available Now (on the App Store)
Full Release: February or March 2025
Android Support: Expected later in 2025
Final Thoughts: Should You Be Excited About “Edits”?
If you’re a content creator, business owner, or social media manager, Edits could be a game-changer for creating high-quality videos quickly and efficiently. Instead of juggling multiple apps, Instagram is offering a one-stop solution that could save time and improve content performance.
That said, Instagram has a mixed track record with new features (remember IGTV?), so the real test will be how well the app actually works once it launches.
